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Chocolate Timber

2022
3 Weeks

Reimagining the 90g bar of chocolate to discover untapped consumer behaviors that align with the Green & Black’s brand identity.

Chocolate Timber Hero Shot in hand.
Sharing green and blacks chocolate bar photo.

Green & Blacks Identity

A Natural Product

Green & Black’s markets itself as a sustainable and environmentally conscious brand.

Transparency & Fairtrade

They strive to demonstrate transparency regarding the sourcing of their products.

For Sharing

They view their chocolate as something meant to be shared among friends.

Taking Inspiration From Natural Forms

Communicating the environmental sustainability and consciousness of Green & Blacks’ chocolate.`

initial ideation sketches
Nature Inspiration ShotNature Inspiration Shot

Showing Transparency Through Form

Establishing a connection between consumers and the people and places responsible for producing the chocolate.

Sketches development Models of chocolate bar
Nature Inspiration Shot

A Product of the Forest

Why Timber?

Designed to link directly with the chocolate’s natural source, showcasing their commitment to sustainability and the brand’s strong connection with nature.

For Sharing

Made to be broken at the axe-mark and passed like a baton.

Product Shot of Chocolate Timber
Product Shot of Chocolate TimberProduct Shot of Chocolate TimberProduct Shot of Chocolate Timber
Product Shot of Chocolate TimberProduct Shot of Chocolate TimberProduct Shot of Chocolate TimberProduct Shot of Chocolate Timber
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