Reimagining the 90g bar of chocolate to discover untapped consumer behaviors that align with the Green & Black’s brand identity.
Green & Black’s markets itself as a sustainable and environmentally conscious brand.
They strive to demonstrate transparency regarding the sourcing of their products.
They view their chocolate as something meant to be shared among friends.
Communicating the environmental sustainability and consciousness of Green & Blacks’ chocolate.`
Establishing a connection between consumers and the people and places responsible for producing the chocolate.
Designed to link directly with the chocolate’s natural source, showcasing their commitment to sustainability and the brand’s strong connection with nature.
Made to be broken at the axe-mark and passed like a baton.